Etsy Made Local – Meet the Makers – The Fidorium

In the run-up to the Consortium’s Etsy Made Local Christmas market on 05 and 06 December at aspex, Gunwharf Quays, some of those who’ll sell at this will share a little about themselves and their businesses here on the Consortium’s website. In this post, find out a little about The Portsmouth and Southsea Consortium co-founder Roberta Fidora’s The Fidorium, and her illustrated greetings cards and vintage wares.

Roberta Fidora had wanted to be an illustrator ever since she was a little child and believed someone was paid to paint all the little knives and forks on Welcome Break motorway service station signs up and down the country. It may or may not have been the dream of having this job when she grew up that inspired her to do an illustration degree…

When Roberta came to the realisation that her dream job would forever stay a dream – because it did not in fact exist – she worked hard to develop what has become a celebrated unique illustration style whilst helping people avoid ‘lad rock’ in record shops and earning a crust at a pie restaurant.

A love of budgerigars and ‘pointless’ music trivia (learned, in part, from VH1’s ‘Pop-up Video’) soon allowed her to put her drawing skills to good use, creating a range of pun-filled greetings cards for every occasion. She stocks these in The Fidorium, along with carefully chosen, fairly-priced vintage items – the spoils from her frequent visits to the finest charity shops and car boot sales on the south coast.


Her greeting and occasion cards are now stocked in record and book shops all over the World, and her exquisite taste in retro items has seen her wares bought as props and set pieces for fashion shoots and film productions, something she says she finds very exciting after having had them on her mantelpiece for ages.

Visit The Fidorium on Etsy to find out more:

The Fidorium will sell at Etsy Made Local on Saturday 05 December 2015.

The text for this post was prepared by The Portsmouth and Southsea Consortium. Photography by Sarah London Photography at The Fairy Tale Fair.

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